The question is raised whether “banning” photograghs is partly a marketing ploy or As th local says : “It is scientifically proven that beautiful vacation photos on social media make the viewers sad, because they themselves cannot be there”
Locals believe that their village is so beautiful that visitors’ pictures of it, when uploaded to social media, will make other people who are not there themselves unhappy. They are instead hoping that people will come to see the town with their own eyes instead of looking at it through social media. Therefore, Tourism officials in a small village in Switzerland are forcing tourists to put down their cameras and observe the natural beauty in real life by “banning” photographs. What’s more, if you’re caught taking a sneaky snap in the town near St Moritz, you’ll face a €5 (NZ$9) fine.
The “ban” has raised controversial issue on social media. Some have questioned whether it’s from the heart or simply a publicity stunt. One man writing: “Strong PR action!”, while another comments, some people consider it as smart and humour action.
Marc-Andrea Barandun- the village’s director of tourism admited that: “In the background of course the idea is that everyone is talking about Bergün so it’s a combination of both – we made the law and also there’s some marketing aim behind it.”